Frank Herbert’s Dune is arguably the most successful science fiction book ever published, kicking off a series that (thanks to his son and other writers) continues to this day. Actually more a work of epic science fantasy than hard sci-fi, it was amazingly inventive and original, and it surely would have been a huge hit regardless of how it was packaged. However, I personally believe that its success was greatly increased by the brilliant marketing work done by Berkley Books in the 1970s. Specifically, their brilliant use of a font called Davison Art Nouveau that, with its swirly, vaguely Arabian vibe, perfectly captures the spirit of the books. The font was also used on all the sequels, creating a visual unity for Berkley’s Dune brand.
Even more striking, to me, was the sublime cover art by the legendary Vincent Di Fate. This is the edition of Dune that I read in high school, which means I’ve been looking at for four decades, and I never once suspected that it was done by Di Fate. Di Fate was, after all, a sci-fi artist primarily known for his space opera-style covers. He was already famous for these back in the 1970s, so much so that I my parents gave me a book of his cover art for Christmas one year. (Yeah, I was that nerd.) But his cover for Dune seems totally atypical for him.
Nonetheless, it’s a great cover. Putting a dune on the cover of Dune might seem like a no-brainer, but Di Fate’s choice here really gives the reader a sense of the book’s setting—the mysterious, pitiless desert planet of Arrakis. And if there was ever a novel where the setting becomes a character in and of itself, it’s Arrakis. The ghostly white figures depicted are obviously Fremen, the fierce native people of the story (never mind the fact that the Fremen in the book where black still-suits and not white robes). The fact that they seem to be crossing out of the desert and into the town is significant, too, because so much of novel involves the intersection of wilderness and civilization (the desert people being more “civilized,” in some ways, than those of the town).
Ash Clifton, Writer 