Like all great rock bands, U2 has always has always had the ability to reinvent itself. Just when you think it’s completely washed out and finished, the members come up with another great album. They did it in 1991 with Achtung Baby and again in 1994 with How to Assemble an Atomic Bomb. The best song off that latter album is “Vertigo,” which also has one of the cooler music videos the band has ever appeared in.
Rock on…
When U2’s Achtung Baby came out in 1991, critics joked that it was the album that saved the band from itself. After the enormous success of 1987’s The Joshua Tree, U2 too fell into an abyss of self-indulgence and ego with their follow-up album-and-movie extravaganza Rattle and Hum, which alienated some of their fans. Fortunately, Achtung Baby marked not only a return to form for the band but a whole new direction, one influenced by techno, funk, and other genres.
One of my favorite songs on the album is “Even Better Than the Real Thing.” Most young people today do not realize that the title and chorus on the song is a reference to Coca-Cola’s long-standing slogan: “It’s the real thing.” With his brilliant and demented lyrics, Bono twists the slogan into a critique of modern consumerism. The song is basically a sequel to The Rolling Stones’s “Satisfaction,” but with an even more apocalyptic bent.
It also has a great video, notable at the time for its innovative use of a harness in which Bono was strapped while the camera whirled around him. The final effect is both exhilarating and somewhat nauseating, literal sensory overload, in keeping with the theme of the song itself. Not to mention our modern age.
Rock on.
Ash Clifton, Writer 