Let’s Deconstruct an Ad: “Hello Apple Vision Pro”

The ad starts with a thirty-something blond man standing in the kitchen of what appears to be an expensive, post-modern home, spacious and bright, with some well-manicured trees visible through the bay windows. Dressed in a tasteful-yet-generic linen shirt, the man is vaguely handsome yet nerdy. With his Germanic features, beard, and shoulder-length blond hair, he looks a bit like Thor, if Thor were retired and had become a web designer. In other words, he seems to represent the best-case scenario for a lot of aging tech-bros. Sure, your features might have sagged a little, and you might have a bit of a paunch, but you’re still a stud.

The opening shot shows the man slipping on what appears to be an extra-large set of ski goggles, with some strange, high-tech Whangdoodles on the side. This is, we instantly realize, the product that the ad is hawking—Apple latest virtual reality headset, the Apple Vision Pro. Meanwhile, the soundtrack is taken up by the opening ostinato of Supertramp’s “Dreamer,” a song once beloved by the late 70s, post-Vietnam counterculture but which has now been co-opted by the Apple Corporation. Indeed, the song sets the theme for the entire ad. The man we are looking at is the “dreamer,” but we, the viewers, are too. We are all, the ad suggests, preparing to enter a world of high-technology magic, where our entire lives will be transformed (for the better, as in a dream) by this newest gizmo.

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Ten Things I Love About “Forbidden Planet”

Author’s Note: A few days ago I saw that a remake of the sci-fi classic Forbidden Planet is in the works. So, I thought I’d repost a short essay I wrote about it some years back on my old blog, Bakhtin’s Cigarettes. Enjoy!

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The first DVD I bought was Blade Runner. The second was Forbidden Planet. This latter film is a science fiction classic from Hollywood’s second golden age, 1956 (the same year that John Ford’s landmark film The Searchers was released).  Perhaps the definitive pulp sci-fi movie, it’s got everything you might expect: stalwart heroes, spaceships, lasers, aliens, a teen-aged hottie, a mad scientist, and even a talking robot.

And monsters, of course. Monsters from the Id.

Ever since I first saw Forbidden Planet on TV when I was kid, I’ve loved it.  Here are ten reasons why…

1.) Altair IV

Forbidden Planet is, to my knowledge, the first Hollywood movie to depict human beings landing a spaceship on a planet of another star. This was a fairly landmark achievement in the history of science fiction cinema, made even better by the film’s two art directors, Cedric Gibbons and Arthur Lonergan. In their vision, Altair becomes a green- and blue-tinged desert, not unlike that of John Ford’s American Southwest. Considering this was done with matte paintings and other pre-CGI effects, it’s amazing how good the landscapes are, so desolate and full of foreboding.  It’s a prefiguration of all the wild worlds of Star Wars, Star Trek, and so on, yet to come.

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The Enduring Genius of Richard Pryor

When I was teenager (ahem, some years ago) I had the good fortune to see Robin Williams perform. He was the lead entertainment for that year’s Gator Growl, the annual pep rally thrown by the University of Florida. At the time, Williams was mainly known as the odd but extremely funny star of TV’s Mork & Mindy. Few were aware that he was first and foremost a stand-up comedian, and even fewer knew just how brilliant—not to mention obscene—his style of comedy could be. So, you can imagine the surprise (and shock) that ensued when he walked out on stage and did his first joke, miming the cocking action of a shotgun as well as the sound: KA-CHICK. “Down here in the South,” he said, “if you hear that sound, you’d better be one fast motherfucker!”

The ensuing performance became a local legend. I remember it as being as incredibly manic and astoundingly creative. William’s comedy was like nothing else around at that time. It wasn’t long before he emerged as the premier comedian of his generation. And, since his suicide in 2014, he has become firmly embedded in our national consciousness as the Greatest Comedian of All Time.

This is a justifiable opinion. For my money, though, there was one comic who surpassed even Williams in his intellect, inventiveness, and sheer genius. This was Richard Pryor.

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Five Great Movies about the Press

I’ve been meaning to write a post listing some great movies about the press. Normally, I would make this a “top-10” list, but the fact is that I couldn’t think of that many, unless I resorted to some cheating (yes, Citizen Kane involves the muckraking journalism of the early 1900s, but you can’t really call it a movie about the press). So, here’s my list, from great to greatest…

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The Paper

Ron Howard’s 1994 film The Paper focuses on one frantic day in the newsroom of a major metropolitan newspaper. The day begins with a high-profile murder, for which two young African-American men are arrested. Michael Keaton, Glenn Close, and Robert Duvall are the editors who are fighting to uncover the truth—before deadline. The Paper is a bit broad compared to the other entries on my list, but it’s still a fine movie with a great story.

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Perfect Films: “The Dead Zone”

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Author’s Note: One of my favorite films, The Dead Zone, is free to stream on Amazon Prime right now. I thought I would take the opportunity to repost my tribute to the film, which I originally published on my old blog, Bakhtin’s Cigarettes.

When I was a student at the University of Florida in the late 1980s, I took writing classes under the great novelist Harry Crews. Harry was almost as famous for being a wild man as he was for being a writer, but by the time I knew him he had quit drinking and was leading a simple, almost monastic life of writing and teaching. Like many recovering alcoholics, he had lost many of his old friends, and he was also divorced, so he was alone a lot.

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